Social Media Strategist EU

Who We Are

We are Ninjas in Pyjamas, probably the world's most legendary esports team.

Born in 2000 with Counter-Strike in our blood, we have pioneered the esports scene since its inception. We earned our stripes by competing at the very top level across almost a dozen game titles and we never lose — we only win or learn.

Our vision is to bring gaming culture to a world without boundaries.

The role as Social Media Strategist EU: 

Do you land an engagement headshot every time you post? Do you know how to draw millions of eyeballs to a meme or stream? Is your copy a lot less cringe than this Job Description? If you answered yes to any of the questions above, Ninjas in Pyjamas has an opportunity you won’t want to miss. We are looking for an ambitious Social Media Strategist to join our Creative Team at our headquarters in Stockholm. In this role, you will be tasked with overseeing NIP’s global social media presence. You have a knack for content production, day-to-day social media engagement, data analytics, and have a proven ability to drive growth for brands in esports and/or gaming. Working with the Head of Digital Marketing, you will devise social media strategies that elevate our brand, engage our community, and amplify our esports initiatives. You will collaborate with cross-functional and cross-regional teams to develop compelling content with regional resonance and global reach, initiate grassroots marketing initiatives to grow our community in the region, and contribute to the overall growth of local fandom.

Responsibilities:

• Develop and execute social media and community strategies for the Ninjas in Pyjamas brand on a global level, based out of our HQ in Stockholm. 

• Identify the right channels, create and manage profiles with high growth and engagement potential.

• Craft compelling, on-brand copy that resonates with our target audience and drives engagement.

• Plan and schedule social media content calendars, ensuring consistent and timely posting of content

• Identify and develop initiatives to organically grow NIP’s reach among esports fans and gamers, collaborate directly with esports platforms and partners. 

• Monitor and analyze social media metrics to track the effectiveness of our strategies.

• Collaborate with design and video production teams to create visually appealing and shareable content.

• Proactively respond to comments, messages, and inquiries from the community in a timely and engaging manner.

Qualifications:

• Bachelor's degree in marketing, communications, or a related field.

• 3+ years of experience in social media management, preferably within the esports, gaming, or entertainment industry.

• Strong understanding of the esports and gaming ecosystems, with a keen awareness of players, organizations and competitive performance.

• Strong understanding of social media platforms, trends, algorithms, and best practices.

• Demonstrated success of managing social media advertising campaigns and budgets.

• Strong Community Management – Ability to engage and grow a passionate, active community through regular communication and events.

• Ability to plan and manage online tournaments or competitive events.

• Excellent written and verbal communication skills, with the ability to craft engaging and compelling copy.

• Proficiency in using social media management tools and analytics platforms.

• Creative thinking and a passion for gaming and esports culture.

• Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines.

• Strong teamwork and collaboration skills to work effectively with cross-functional teams.

• Flexibility to adapt to the evolving nature of the esports industry.

• Optional but desired: Counter-Strike 2 FACEIT level 10.

What it means to be a Ninja

Ninjas fight as one — no matter where you come from, who you are and what you look like you are welcome to join our dojo.

Our mission is to keep pioneering the esports industry and bringing it to an ever-broadening audience, and in order to innovate we need people from all walks of life. Yes, even if you’re more into horticulture than gaming in your free time.

The essence of being a Ninja is to expect the unexpected. In game and in the office we bring the energy and vision to be ready for anything at any given moment. That’s why your personal experience, your unique background and your perspectives will help us adapt and bring the Unexpected.